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"Ben came from background in brand strategy, by embracing his innate creativity, he transformed his love of design it into a thriving career, shaping the future of mission-led design" - Glenn Chandler

Ben Rennie is a visionary human-centred design leader with a diverse entrepreneurial background and an unwavering commitment to driving positive change through design thinking.

Beginning his journey as a 24-year-old CEO with Boxfresh Clothing (above), Ben has since founded and contributed to multiple companies, including 6.2 Innovation Lab, R3 marketing, Utopia Optics, Standard Sock Co, Monocle Digital, Hops & Craft, Vinology, and RENY®Studio. His experiences encompass successes and failures, demonstrating his resilience and passion for innovation.

Throughout his career, Ben has worked on design projects in major cities such as Sydney, Melbourne, Milan, London, Los Angeles, and New York City, collaborating with prestigious brands including Patagonia, Dolce & Gabbana, Chanel, Prada, Oakley, Herschel, Nike, Ray-Ban, and Electric, as well as renowned corporations like Westpac Bank, Bank of SA, Australia Post, Canon, BHP Billiton, Elgas, Kellogg’s, City of Sydney, City of Melbourne, and Tourism Australia.

Driven by a central question – where should we turn our attention to creative exploration to ensure we continually design better outcomes for humanity? – Ben helps people in organisations think like designers to develop better communication, pursue strategy, and pioneer transformation.

Ben advises senior executives and boards for some of the world’s largest companies and serves on the Board of Directors of The Chumpy Pullin Foundation and the Balu Blue Foundation. His thought leadership has been featured in prominent publications like Fast Company, ABC, and Inc Magazine, and he is an awarded writer for Uncluttered White Spaces.

A sought-after speaker, Ben frequently shares his insights on design thinking, creativity, and innovation with business leaders and designers worldwide at events like TEDx and Vivid Sydney. In 2018, he was invited to Parliament House to discuss innovation and design with government leaders, further solidifying his reputation as a leading voice in the design industry.

With an unwavering dedication to improving outcomes for humanity through design, Ben Rennie continues to inspire and influence the world around him.


Technology, Innovation & Creativity.

In a world that’s heating up, speeding up, and more interconnected, we need to take action and build better, more innovative, purpose-led brands and businesses. I believe we are all responsible for designing a better future. As independent design agency owner and advisor, we need to work closely with our partners to create solutions that deepen relationships and creative market-shifting solutions. My work lives at the intersection of technology, innovation, brand and design.